AN ESSENTIAL COMPANION FOR
BETTER WINEMAKING
The Blais Winemaking Institute App is designed to enhance and supplement the skills and experience of winemakers throughout the U.S. in real time.
The Blais Winemaking Institute Digital Platform
Our platform acts as an essential digital ally, delivering insights and guidance to winemakers throughout the value chain.
Drawing upon the expertise of the Blais Winemaking Institute's five core modules, our app furnishes a diverse range of tools, resources, and insights that empower winemakers to refine their techniques, elevate their wine quality, and navigate a complex business landscape with confidence.
Understand the Full Winemaking Value Chain
Our digital platform covers a wide range of winemaking skills from viticulture and design of wineries through to wine branding and consumer marketing. Our objective is to provide access to a full range of skills and information to maximize your chances of high-quality wine production and business success.
Up-to-date Industry Information
The wine industry is changing rapidly as technology plays an increasing role in both technical and business processes. We provide insights into some of the latest developments in AI and other digital tools to enable winemakers to make the right decisions for their business.
Join A Network of Fellow Winemakers
Winemaking is a passion and an art form. We believe that learning from fellow winemakers is vital and valuable and we make a point of connecting our members to enable learning and support through strong networks.
The Five Modules for Winemaking Excellence
Our app is designed to build on the foundational course and consulting content that we provide through the Blais Winemaking Institute.
Module 1:
Viticulture is the cultivation and management of grapevines and includes the practices of planting, pruning, harvesting, and processing grapes for wine production.
- Design and establishment of a new vineyard
- Vineyard management
- Grape quality assessment
Module 2:
Winemaking involves the fermentation of grapes into wine through processes such as crushing, pressing, fermentation, clarification, aging, and bottling.
- Design of a new winery
- Winemaking process
- Elevage
- Blending
- Preparation for bottling
Module 3:
Risk management in the wine industry involves identifying and mitigating potential threats to safeguard grape quality, production, and profitability.
- Smoke-taint management
- Ethyl-phenols (barnyard, pharmaceutical, gamey aromas)
- Cork-taint
- Other contaminations
Module 4:
Wine marketing encompasses strategic approaches to promote and differentiate wine brands, targeting specific consumer demographics through various channels to increase sales and brand awareness.
- Bottle formats, label designs, capsules
- Market pricing
- Benchmark tastings
- Promotional events
- Connections to buyers, negociants, re-sellers
Module 5:
Business management in the wine industry involves overseeing operations, finances, distribution channels, and strategic decision-making to ensure sustainable growth, profitability, and brand positioning in a competitive market.
- Cost analysis and optimization
- Market positioning
- Profitability analysis
- Use of AI in the winemaking industry
"The wine industry has evolved through centuries of tradition and innovation. In this modern age of competition and technological advances, the complexities of winemaking are formidable.
At the Blais Winemaking Institute, we're driven by our mission to empower talented and passionate winemakers to hone their craft and bring fine wines to the world."
Steve Blais - Founder & CEO
Connect With Us
As contributors to and members of the professional winemaking community, we welcome connections with fellow enthusiasts. If you would like to connect with us, please leave your name and contact information and we will ensure you stay updated on our latest developments.
Alternatively, if you would like more information about our App or our Institute, please visit our contact page and leave us a message.
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